GARMIN BACKS INEOS IN AMERICA’S CUP BIDHOMENEWSINDUSTRY NEWSGARMIN BACKS INEOS IN AMERICA’S CUP BID25 Sep 2020EmailShareFacebookLinkedInTwitterPrintGarmin UK and Ireland is supporting INEOS TEAM UK Photo: Cameron GregoryINDUSTRY DATABASEGARMIN UKGarmin UK and Ireland is supporting British challenger INEOS TEAM UK in its America’s Cup bid in Auckland, New Zealand.INEOS TEAM UK aims to make history next year by being the first British team to bring the cup back to British soil in its 170-year history.“We’re excited to play such an important role in a pivotal moment for INEOS TEAM UK,” said Jon Oliver, Garmin UK and Ireland MD. “The team will be working with a full ecosystem of Garmin products, from our new fēnix 6 Pro Solar smartwatches and HRM-tri straps to our Edge 1030 Plus GPS bike computers and Index Smart Scales.”Britain’s’ America’s Cup team, led by Sir Ben Ainslie, was formed in 2014 and the team joined with INEOS in 2018.Tracking performanceThe team will use the data monitored and collected by Garmin’s products to track all areas of performance and wellbeing, such as sleep, stress and heart rate, training load and training performance.“With Garmin’s support, we hope to give our absolute all in human performance as we battle to win the America’s Cup,” said Ben Williams, head of human performance, INEOS TEAM UK.

via Boating Business | Garmin backs INEOS in America’s Cup bid.