Boating Business | Allen Bros partnership extended

ALLEN BROS PARTNERSHIP EXTENDED

HOMENEWSAFTERMARKETDECK HARDWAREALLEN BROS PARTNERSHIP EXTENDED

22 Feb 2021

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Allen has extended its partnership with the Swedish Sailing Team

INDUSTRY DATABASE

ALLEN BROTHERS (FITTINGS) LTD

The Swedish Sailing Team has appointed Allen as official hardware supplier for another year.

The partnership between Allen and the Swedish Sailing Team was first announced at the 2020 RYA Dinghy Show. The extended partnership means Allen will supply hardware to sailors competing at the Tokyo Olympics.

“We are delighted that the Swedish Sailing Team has extended its partnership with us as their official hardware supplier,” said Allen MD, Liz Adams.

“By working closely with the elite athletes in the team we are able to further develop our products and ensure that their sailors get the best possible performance hardware to help them win a gold medal.”

Thomas Hansson-Mild of the Swedish Sailing Team added: “It is great to work with Allen and benefit from the 60 years of competitive sailing heritage that they bring to the table. We too have a proud heritage. We won our most recent Olympic medals in London 2012 when Fredrik Lööf and Max Salminen won the gold in the Star and Rasmus Myrgren a bronze in the Laser. We aim for more medals in Tokyo and the cooperation with Allen will greatly improve our chances.”

Four Swedish teams have been selected to represent their country in Tokyo – in the Finn, 470 men, ILCA Standard and ILCA Radial classes.

via Boating Business | Allen Bros partnership extended.

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