NEWSHelly Hansen to sponsor Vendée Globe 2024By Rebecca Strong07/07/2022Save articleHelly Hansen has been named as official apparel sponsor of the Vendée Globe 2024.The global sailing brand will also provide clothing for two of the qualifying races – the Vendée Arctique – Les Sables d’Olonne and the New York Vendée – Les Sables d’Olonne.Photo: Helly HansenMembers of the organisation, not least the pilots who ensure the safety of all participants, will be equipped with apparel supplied by Helly Hansen, which won the SAEM Vendée call for tenders from the Vendée Arctique to the Vendée Globe 2024.“The Vendée Globe is known as the Everest of the seas and is the most challenging round the world race for professional solo sailors,” said Michael Uhl, vice president of marketing and brand partnerships at Helly Hansen.“As a brand committed to helping people stay and feel alive even in the most challenging and harshest of conditions, we are honoured to partner with the race to provide their members with the highest level of protection both on and off the water.”Vendée ArctiqueThe 10th edition of the race will kick off on 10 November 2024 with a sporting field that looks set to break participation records. Competitors will have to earn their qualification during a course which begins with the Vendée Arctique, which started on 12 June 2022 from Les Sables d’Olonne.After five days of racing, the remaining skippers passed the Iceland Gate, the finish line of the second edition of the Vendée Arctique. However, owing to extremely tough weather conditions, the race was shortened.

Source: Helly Hansen to sponsor Vendée Globe 2024 | News | Boating Business