Electronics partnership for INEOS TEAM UK04/03/2019Save articleB&G has partnered with Britain’s entry to the America’s Cup, INEOS TEAM UK, supporting the fleet of boats with electronic instruments.B&G has partnered with INEOS TEAM UKIn addition, B&G will develop new technology and data streams to support the British challenge.“We are excited to announce our partnership with INEOS TEAM UK, as they prepare to win the Americas Cup,” said Simon Conder, B&G marketing director. “B&G has been at the cutting edge of sailing innovation for over 50 years.“Our racing heritage gives us an unrivalled platform for developing new technology and we are delighted to not only support INEOS TEAM UK with our current range of products, but also to work with the team to drive further innovative developments which will continue to help all levels of sailors using our electronics in the future.”Sir Ben Ainslie, skipper and team principal INEOS TEAM UK, added: “On the water we need the best equipment to allow us to perform at the optimum level, knowing that we have the support and products of a British brand with a heritage of delivering award winning and cutting-edge sailing innovation is a big performance enhancer for the campaign.”

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