INDUSTRY NEWS RYA works harder to open up boating to everyone 28/06/2023 Save article The RYA has launched its ‘Together on Water’ strategy which encompasses a bold new vision to open up boating to new audiences. SHOW FULLSCREEN Source: RYA The RYA has launched its ‘Together on Water’ strategy zoom inzoom out With a refreshed new brand identity, the new strategy sets out how the association will work in partnership to get more people on the water and inspire them to discover and safely develop their sailing skills. “We firmly believe that everyone deserves the opportunity and encouragement, to enjoy being on the water and to do so in a safe environment,” said Sara Sutcliffe MBE, CEO, RYA. “It’s not a quick fix, but we are determined to break down barriers and open up our world to everyone with an interest in the blue spaces, sports and pastimes we’re so passionate about.” Renewed purpose ‘Together on Water’ was developed following extensive consultation across the sailing and boating sector. The new strategic vision comes off the back of learnings during the Covid pandemic, which saw millions of people from across the UK trying out new water-based activities. But, this has not yet led to a sustained increase in participation and, beyond those enjoying initial taster experiences, more regular boaters display relatively low demographic diversity. Dinghy racing has allso declined over time and club numbers remain static. The RYA said it is determined to address these trends and to evolve against the backdrop of an increasingly fast-paced, choice-rich, time-poor society. It also wants to showcase the positive impact watersports can have on health, well-being and in protecting a connection with nature.     Topics BoatingclubIndustry NewsmembershipRYASailingwater sports

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