Major shake-up in Onboard Reporter programme to create a squad of storytelling talent across Volvo Ocean Race teams
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Yann Riou / Dongfeng Race Team / Volvo Ocean Race
In the ninth of 10 announcements over 10 days, Onboard Reporters in the Volvo Ocean Race will no longer necessarily be assigned to a particular team for the duration of the Race, but will instead be available to work as truly independent, embedded multimedia journalists across the fleet.
ALICANTE, Spain – The Volvo Ocean Race is reinventing its unique Onboard Reporter programme in order to tell more of the raw story than ever before – with the Race creating a squad of multimedia reporters able to work across the fleet instead of necessarily being permanently attached to individual teams.
– Fourth iteration of Onboard Reporter (OBR) programme introduces most radical change yet;
– Volvo Ocean Race will employ pool of OBRs able to work across the fleet, which as a consequence means this has been able to be started already (rather than waiting for teams to sort at much later date);
– OBRs will still be matched to the needs of each team’s sponsors, in terms of language, culture and objectives;
– Move is ninth in series of 10 announcements in 10 days.
In the penultimate announcement in 10 days regarding the 2017-18 race, the team of 10-12 Onboard Reporters will be more fluid and flexible, potentially being able to embed within teams on a leg-by-leg basis instead of signing on with one team for the whole race as before – and avoiding also the very late appointments by many of the teams in the last edition, which compromised the technical abilities of the OBRs in some cases.
“We’re putting the emphasis firmly on the Reporting side of the OBR’s role, and we are already up and running with the trialing and training as a result of being able to move forward now. The quality of OBR we believe we can acquire by doing this will also help in what of course is a difficult task of balancing integrity and acquiring sufficient trust of the sailors – like a war reporter jumping in the front line with the soldiers. We actually experienced, for unfortunate reasons in fact, having more than one style of OBR in the last race onboard Dongfeng and it worked very well,” said Volvo Ocean Race CEO Mark Turner.
“Having dedicated reporters onboard the boats, embedded in the action, was a groundbreaking step when it was first introduced back in the 2008-09 edition – and now it’s time for the next evolution. Their only job is to tell the team’s own story in as raw a way as possible, to share what remains just a small slice of the incredible journey of the team onboard. We probably still only share 5% today – if we could get to 15% that would be great, and we would not be digging too far into certain sensitive content that should still stay on the boat.
“It’s another part of our commitment to share just a little bit more of the raw and direct story of the teams, and faster than ever before – whilst of course being sensitive to the personal stories onboard. Just like in any professional sport today, this balance is important.”
According to Volvo Ocean Race’s Head of TV, Leon Sefton, this is a fundamental shift in the way that content is gathered onboard.
“It’s true that the OBRs will not be able to create the sort of long term bond with their teams that they may have done in previous editions, and we could lose some of the storytelling opportunities that are provided by that kind of relationship,” he explained.
“But we believe that the ability to rotate the OBRs this way will provide a crucial distance between the teams and the OBRs that will better enable them to properly perform the role of observational journalist.”
He added: “We’ve already begun the process of trialing and training OBRs, and by the start of the Race, we’ll have a pool of top storytellers across the fleet.”
“Of course, this news doesn’t mean that we will rotate all Onboard Reporters, every single leg – if there’s a particularly interesting story or relationship on a particular boat then of course it would make sense to let it play out for multiple legs – but this added flexibility gives us the opportunity to shake things up if we feel it’s necessary.”
No OBR will be on the race unless their basic safety and ability to survive onboard the Volvo Ocean 65s has been well tested pre-race and signed off by at least two skippers. The ambition is in fact for the whole pool of OBRs to actually train on any of the boats to which they might be assigned during the race itself.